In our Product and Brand Management program at Atlanta University of Georgia, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provi...
Duration
Total Courses
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Product & Brand Management
In our Product and Brand Management program at Atlanta University of Georgia, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.
1 Year (Self-Paced) Program
High School Diploma, GED or equiv. International Education
Explore our comprehensive curriculum designed to provide you with industry-relevant skills and knowledge.
8 courses in this module
This course will introduce you to the principles and functions of business. Business will be discuss...
This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.
This course is designed to introduce you to the basic marketing concepts. It provides an overview of...
This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.
This course is designed to give you a comprehensive view of communication, its scope and importance...
This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.
The Fundamentals of Accounting course provides you with a solid foundation in the principles and pra...
The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.
Introduction to Finance is a course that introduces basic principles of finance. Through this course...
Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.
The course is designed to discuss management theories, concepts, techniques, and practices in the co...
The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.
This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary...
This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.
This course examines the role of the human resource professional as a strategic partner in managing...
This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.
6 courses in this module
The course focuses on one of the elements of the marketing mix – distribution. You will get acquaint...
The course focuses on one of the elements of the marketing mix – distribution. You will get acquainted with the elements of market channel operations and management and understand relationships between channel members.
This course is about how brands are viewed, built, managed, and measured to ensure firms’ superiorit...
This course is about how brands are viewed, built, managed, and measured to ensure firms’ superiority and sustainability in profits. To explore such issues, this course provides relevant and up to-date theories, concepts, techniques, and models in branding.
The course “Marketing of High Technology Products” presents a balance between theoretical discussion...
The course “Marketing of High Technology Products” presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment.
This course takes a concise, practical, survey approach. It surveys the fundamental principles of pl...
This course takes a concise, practical, survey approach. It surveys the fundamental principles of planning and control to give you the breadth of knowledge they need without excessive depth and detail. This excellent resource is written by an established authority on supply chain management and production and inventory control.
The development of new products and services is perhaps the most significant activity within a firm....
The development of new products and services is perhaps the most significant activity within a firm. This course examines the strategies, processes and methods used by these companies, and the cutting-edge tools and techniques used for new-product development.
The main objective of this course is to give you a fundamental understanding of how to understand, b...
The main objective of this course is to give you a fundamental understanding of how to understand, build, measure, analyze and manage brands and product categories for a company. The course content has a tilt towards big businesses where the PBM role is more distinct from other roles.
| Fee Component | Amount |
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Total Program Cost
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$24,000 |
Multiple financing options and scholarships are available to help you achieve your educational goals.
Review the admission requirements to ensure you meet the criteria for this program.
High School Diploma, GED or equiv. International Education
84 Hours credit hours
1 Year (Self-Paced) Program
14 total courses in the program
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