Associate to Bachelors Degree

Associate to Bachelors in Social Media Marketing

The Social Media Marketing program at Atlanta University of Georgia equips students with the tools and techniques to develop and execute digital marketing strategies across social media platforms. Stu...

1 Year (Self-Paced) Program

Duration

14

Total Courses

84 Hours

Credit Hours

$24,000

Total Cost

Social Media Marketing

Program Overview

The Social Media Marketing program at Atlanta University of Georgia equips students with the tools and techniques to develop and execute digital marketing strategies across social media platforms. Students learn to engage target audiences, drive brand awareness, and boost business growth through effective social media campaigns.

Key Highlights

Flexible Schedule

1 Year (Self-Paced) Program

Admission Criteria

High School Diploma, GED or equiv. International Education

Course Curriculum by Modules

Explore our comprehensive curriculum designed to provide you with industry-relevant skills and knowledge.

01

Module 1: Core Courses

8 courses in this module

BA-031
Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discuss...

Course Overview

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

BA-064
Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of...

Course Overview

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

BA-226
Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance...

Course Overview

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

BA-375
Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and pra...

Course Overview

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

BA-608
Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course...

Course Overview

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

BA-686
Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the co...

Course Overview

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

BA-707
E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary...

Course Overview

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

BA-785
Human Resources

This course examines the role of the human resource professional as a strategic partner in managing...

Course Overview

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

02

Module 2: Specialized Courses

6 courses in this module

FOS-2093
Fundamentals of Social Media Marketing

This course provides foundational knowledge in social media marketing, emphasizing the core principl...

Course Overview

This course provides foundational knowledge in social media marketing, emphasizing the core principles and practices necessary for effective social media management.

ITS-2094
Introduction to Social Media Marketing

This introductory course provides an overview of social media marketing, focusing on the essential c...

Course Overview

This introductory course provides an overview of social media marketing, focusing on the essential concepts and strategies used to promote products and services on social media platforms.

SMM-2095
Social Media Marketing Principles

This course explores the fundamental principles that guide social media marketing, including strateg...

Course Overview

This course explores the fundamental principles that guide social media marketing, including strategic planning, consumer behavior analysis, and the application of these principles in digital environments.

SMM-2207
Social Media Marketing Analysis

This course emphasizes analytical techniques and tools used in social media marketing. Students will...

Course Overview

This course emphasizes analytical techniques and tools used in social media marketing. Students will learn how to analyze social media data to make informed decisions and improve marketing effectiveness.

SMM-2208
Social Media Marketing Applications

This practical course allows students to apply their social media marketing knowledge through real-w...

Course Overview

This practical course allows students to apply their social media marketing knowledge through real-world projects, case studies, and simulations. The focus is on bridging theory and practice.

SMM-2209
Social Media Marketing Strategies

This course focuses on strategic social media marketing practices, exploring how to develop, impleme...

Course Overview

This course focuses on strategic social media marketing practices, exploring how to develop, implement, and assess strategies to achieve business objectives.

Tuition & Fees Breakdown

Total Program Investment

$24,000

Complete program cost including all fees

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Detailed Cost Breakdown

Fee Component Amount
Total Program Cost
$24,000
Financial Aid Available

Multiple financing options and scholarships are available to help you achieve your educational goals.

Admissions & Eligibility Requirements

Review the admission requirements to ensure you meet the criteria for this program.

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Credit Hours Required

84 Hours credit hours

Program Duration

1 Year (Self-Paced) Program

Courses Offered

14 total courses in the program

Application Process

1
Submit Application

Complete online form

2
Document Review

Submit transcripts

3
Evaluation

Application reviewed

4
Decision

Receive admission

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