Masters Degree

Masters in Management

In our Management program at Atlanta University of Georgia, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a support...

1 Year (Self-Paced)

Duration

10

Total Courses

60 Hours

Credit Hours

$60,000

Total Cost

Management

Program Overview

In our Management program at Atlanta University of Georgia, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of advertising.

Key Highlights

Flexible Schedule

1 Year (Self-Paced)

Admission Criteria

Bachelor's Degree or equiv. international education

Course Curriculum by Modules

Explore our comprehensive curriculum designed to provide you with industry-relevant skills and knowledge.

01

Module 1: Core Courses

5 courses in this module

BA-019
Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business...

Course Overview

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

BA-254
Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and reg...

Course Overview

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

BA-787
Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is in...

Course Overview

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

BA-826
Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like...

Course Overview

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

BA-853
Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in...

Course Overview

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

02

Module 2: Specialized Courses

5 courses in this module

MGT-076
Human Resource Management Laws

This course introduces you to the laws which have to be followed by companies in the Recruitment, Se...

Course Overview

This course introduces you to the laws which have to be followed by companies in the Recruitment, Selection, Training and development and Employees’ Performance Appraisal Processes of Employees.

MGT-149
Strategic Management

The Strategic management course focuses on identifying and understanding the sources of superior fir...

Course Overview

The Strategic management course focuses on identifying and understanding the sources of superior firm performance. This course introduces theoretical concepts and framework useful for analyzing the external and internal environment of the firm, and guiding the formulation of different types of strategies.

MGT-368
International Business and Operations Management

Operations management is one of the central functions of all organisations whether producing goods o...

Course Overview

Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This course will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.

MGT-542
Special Topics in Management

This course will provide you with the underlying principles and techniques of Total Quality Manageme...

Course Overview

This course will provide you with the underlying principles and techniques of Total Quality Management (TQM) with emphasis on their application to technical organizations. You will develop a working knowledge of the best practices in Quality and Process Management.

MGT-905
Change Management

The purpose of this course is to enable you to manage a programme of change in order to reduce costs...

Course Overview

The purpose of this course is to enable you to manage a programme of change in order to reduce costs, improve efficiency, increase profitability and build sustainable competitive advantage.

Tuition & Fees Breakdown

Total Program Investment

$60,000

Complete program cost including all fees

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Detailed Cost Breakdown

Fee Component Amount
Total Program Cost
$60,000
Financial Aid Available

Multiple financing options and scholarships are available to help you achieve your educational goals.

Admissions & Eligibility Requirements

Review the admission requirements to ensure you meet the criteria for this program.

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours Required

60 Hours credit hours

Program Duration

1 Year (Self-Paced)

Courses Offered

10 total courses in the program

Application Process

1
Submit Application

Complete online form

2
Document Review

Submit transcripts

3
Evaluation

Application reviewed

4
Decision

Receive admission

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