In our Product and Brand Management program at Atlanta University of Georgia, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provi...
Duration
Total Courses
Credit Hours
Total Cost
Product & Brand Management
In our Product and Brand Management program at Atlanta University of Georgia, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.
1 Year (Self-Paced)
Bachelor's Degree or equiv. international education
Explore our comprehensive curriculum designed to provide you with industry-relevant skills and knowledge.
5 courses in this module
This course focuses on examining the essential functions of a Sales Professional in today’s business...
This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.
This course discusses advertising in International perspective. It examines economic, social and reg...
This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.
This course provides an in-depth examination of advertising strategies and tactics. The course is in...
This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.
This course examines how advertising is done over the internet. It discusses various concepts; like...
This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.
This course aims to provide you with a thorough understanding of the role of marketing management in...
This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.
5 courses in this module
This course teaches the techniques of managing or leading the process of new product development tha...
This course teaches the techniques of managing or leading the process of new product development that have been found effective. Emphasis is placed on how much control is desirable and how that control can be exercised in a setting where creativity has traditionally played a larger role than discipline.
This course shows you how to design, develop, maintain and manage effective relationships among worl...
This course shows you how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This course explains how companies attract and retain customers. The course emphasizes the importanc...
This course explains how companies attract and retain customers. The course emphasizes the importance of positive word-of-mouth in getting and keeping customers.It explains that exceeding customer expectations is the key to success in customer service.
Strategic Brand Management is intended for you to gain a more in-depth understanding of marketing ma...
Strategic Brand Management is intended for you to gain a more in-depth understanding of marketing management issues. This will be achieved within a branding framework and is suitable for managers of all types of organizations, not just those who manage highly visible brands.
Market research plays an essential role in providing accurate and useful information upon which to b...
Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.
| Fee Component | Amount |
|---|---|
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Total Program Cost
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$60,000 |
Multiple financing options and scholarships are available to help you achieve your educational goals.
Review the admission requirements to ensure you meet the criteria for this program.
Bachelor's Degree or equiv. international education
60 Hours credit hours
1 Year (Self-Paced)
10 total courses in the program
Complete online form
Submit transcripts
Application reviewed
Receive admission