In our Retail Management program at Atlanta University of Georgia, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a suppor...
Duration
Total Courses
Credit Hours
Total Cost
Retail Management
In our Retail Management program at Atlanta University of Georgia, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of retail management.
1 Year (Self-Paced)
Bachelor's Degree or equiv. international education
Explore our comprehensive curriculum designed to provide you with industry-relevant skills and knowledge.
5 courses in this module
This course focuses on examining the essential functions of a Sales Professional in today’s business...
This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.
This course discusses advertising in International perspective. It examines economic, social and reg...
This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.
This course provides an in-depth examination of advertising strategies and tactics. The course is in...
This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.
This course examines how advertising is done over the internet. It discusses various concepts; like...
This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.
This course aims to provide you with a thorough understanding of the role of marketing management in...
This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.
5 courses in this module
Retail is critical to the future growth and development of the global economy and effective marketin...
Retail is critical to the future growth and development of the global economy and effective marketing is considered a key factor in any organization’s future sustainability. This course combines key skills in marketing and sales that are required by retail industry.
Retail Product Management provides the opportunity to acquire a deeper knowledge of a key area of re...
Retail Product Management provides the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. It is an important course for anyone studying retail management or buying and merchandising.
The Internet is dramatically expanding firms’ ability to serve customers. This course explores servi...
The Internet is dramatically expanding firms’ ability to serve customers. This course explores serving customers in the digital media, including the Internet, cell phones and other mobile devices. Some of the topics covered include personalization and customization, technology readiness, self-service technologies, consumer privacy, usability, and e-service quality measurement.
This course provides a comprehensive introduction to financial management & financial analysis. The...
This course provides a comprehensive introduction to financial management & financial analysis. The focus of this course is on creating shareholder value. The Topics include the time value of money, stock & bond valuation, capital budgeting & net present value, risk & diversification, & the Capital Asset Pricing Model.
This course examines how strategic management contributes to success and failure in the retail secto...
This course examines how strategic management contributes to success and failure in the retail sector by applying relevant theories and frameworks. It critically assesses the importance of organizational alignment to strategic retail management.
| Fee Component | Amount |
|---|---|
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Total Program Cost
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$60,000 |
Multiple financing options and scholarships are available to help you achieve your educational goals.
Review the admission requirements to ensure you meet the criteria for this program.
Bachelor's Degree or equiv. international education
60 Hours credit hours
1 Year (Self-Paced)
10 total courses in the program
Complete online form
Submit transcripts
Application reviewed
Receive admission